The 4Cs

Every diamond, like a human fingerprint, has certain distinguishing characteristics. The 4Cs, color, clarity, cut and carat weight—are the globally accepted standards for assessing the quality of a diamond. At Tiffany, we only accept 0.04% of the world’s gem-grade diamonds.

The Leader in Diamond Traceability

We believe fine craftsmanship starts with a respect for our natural world, responsibly sourcing high-quality raw materials and continues through to the creation of the final piece of jewelry. From the moment they are unearthed.